Usability Assessment
"What's wrong with how it is now? It works just fine!"
Of course you can navigate your site, but can your user?
How you structure your pages matters, kind of a lot actually. If your users don't have a fluid experience on your website, they probably won't be users for very long. We take a long look at things like:
- navigation
- calls to action
- information position
- copy length and tone
and figure out what works best for your audience. Removing the bottlenecks from your site will improve site performance and engage your user.
