CultureCast Sets New Standard in Online Business Branding

Even the most dynamic and interesting organizations can get lost in the morass of the fast-paced digital world without an infusion of personality. Hunch Free, the Detroit-based online marketing company specializing in visual branding, has solved this dilemma with the creation of the CultureCast – a web-based visual experience designed to showcase the best of companies in a single, film-like production.Created by Hunch Free founder and President Jimmy Gwizdala, CultureCasts highlight the spirit of a company by combining high-quality digital production values, thorough company research, and a level of creativity in scripting, editing and design that differentiates the final product from amateurish online videos that run rampant on the Web. “Watching a CultureCast is like taking a tour of the company with the CEO, where you get to know the environment and the personality of the company from the people that work there every day,” Gwizdala said. “Anyone can put together an online video – but not everyone can create an experience that is tailored, compelling and can help establish brand ID in your own voice. The CultureCast covers all these bases, and is a tool that companies can be proud to use.”Hunch Free recently completed a CultureCast for ePrize, the world leader in interactive promotions that create one-to-one relationships with advertisers and their individual customers. The CultureCast features ePrize CEO and Founder Josh Linkner and other ePrize team members sharing their visions of ePrize. “Creating the ePrize Culture Cast with Hunch Free showcases our distinct environment in one interactive package,” said Alesya Opelt, ePrize Vice President of Marketing. “This video is a valuable tool to demonstrate the caliber of people and the quality of culture you get when working with ePrize.” As online video becomes a greater component of overall corporate media strategy, Hunch Free will continue to develop the CultureCast model throughout its client base. “Online video has grown beyond a passing trend and is now pretty well established as a key component in brand identity and marketing campaigns,” Gwizdala said. “You can’t just have a webpage with basic copy and a couple of employee snapshots.”“Text about a company and its culture can be interpreted differently by various readers. This problem is solved by creating a CultureCast, which I feel is the best way to show – in your own words-- the true value of your company and what separates you from your competition