Did You Buy that Because of the Ad?
Jimmy Gwizdala |
Monday, June 6, 2011 at 11:38AM | We try to keep you all up-to-date with what we are doing, and the latest and greatest in Digital Marketing. Today I need a little help from you, don’t worry it’s easy, just answer a couple of questions.
There are tons of bad ads out there, and a handful of good ones. I particularly like the new Durango spot – congrats to their agency. The thing with that ad is, I’m not looking to purchase a car at the moment so it won’t drive me to action even though I love it.
From a conversion standpoint there is a huge difference from liking an ad (made you laugh) opposed to making you react. Miller Light has some funny ads but I will never run to the store and buy a case. I want to know what made you do something (convert).
So my question to you is what ads have you seen lately in any medium (TV, Radio or Web) that drove you to purchase their product?
I’ll get it started.
Ad: Dairy Queen
I saw that commercial, chucked the kids in the car and bolted out to get some.
Come on, which ad made you react?
If nothing comes to mind that drove you to buy (I don’t react that way often) at least let us know some of the ads you liked, we keep a running list of ones we like it will be fun to compare.
Thanks for reading our blog I’m looking forward to hearing your take.
