Copywriting Tips & Tricks

Hey marketers!

When it comes to copywriting, there are some definite DOs and DON'Ts. Here are some quick tips and tricks to making sure potential customers get the message the first time.

• DO keep it simple and conversational.
• DON'T forget who you're talking to.
• DO punctuate. It's a proven method that works!
• DON'T publish a sentence that requires you to take one or more breaths to read.
• DO get outside feedback from someone who has no clue and someone who does.
• DO sprinkle in jargon if your audience gets it.
• DON'T overuse buzz words or jargon that, when combined, create a cacophony of BS. 
• DON'T make your complex products more complex.
• DO seduce and entice your audience. Marketing is probably the only place where it's advised to sell yourself.

And most importantly, the biggest DO of copywriting and marketing is:

DO practice what you preach. If you don't do it, don't say it.