Where the Hunch Free mouths gather to chat.
We're all about scenario-based questions in the Hunch Free office. And we're also all about food. And talking about food. And talking about how we love to talk about food.
So this question we asked ourselves, "If you could only have one type of meal for the rest of your life — and HAD to pick RIGHT THIS SECOND — what would it be and why?"
Here's what a few members of our staff came up with:
So, Timeline for Facebook Brand Pages is coming soon. The big rumor is that it will be announced on February 29th at their invitation only Facebook Marketing Conference. Even if it doesn’t get released that day, it will be happening in the future, so let’s prepare.
Timeline’s visual layout and historical navigation open up a host of opportunities for brands to exploit; here are a few ideas to get you started.
1. Brand Coverage
At 850 x 350 pixels, cover photos offer oodles of screen real estate to make a branding statement. Have a beautiful product to show off? Drop a well-shot photo right at the top of your Page for the entire world to ogle. Or try merging some graphic design into the space to show off a killer service. Here’s my take on it:
2. Rich Culture
Use that cover photo to expose your clients and customers to the parts that really make your business run; your employees! A team photo would work great here, or perhaps you rotate a nice employee photo with a graphical bio periodically. You could even use it as an incentive for your staff – Employee of the Month gets the cover!
3. Get Wacky
If Brand Pages end up allowing for a cover photo and a profile pic, the way personal accounts now do, then you can get really clever. By strategically shooting and placing photographs in each bucket, you can develop fun, interactive profile/cover pic collages that radiate humor, smarts and personality. Here are some personal accounts that do this well.
4. Know Your History
Timeline’s namesake feature is a great way to tell the story of your brand.
By adding in important dates and events throughout your Page’s Timeline, you can walk customers and prospects through the history and evolution of your business.
5. Get Visual
Timeline displays photos and videos in a much more visually appealing layout now. Take advantage of this by uploading plenty of rich media. Brand Pages that share more dynamic content will create a more compelling looking and interesting Timeline, and drive users deeper into their Page.
Once a month, we gather together for a Hunch Free Lunch and Learn. One staff member prepares a lesson from their area of expertise, and shares that knowledge with the rest of the crew.
We get to learn a little bit more about all the digital marketing disciplines through these casual classes, plus we usually eat some good food and share some laughs. Do you have any type of continual learning programs where you work? How does your company go about it?
Sean Ely