Conversion Optimization

“What the hell is Conversion Optimization?”

Geez, settle down, this is a family-friendly site…well no, but still.  Anyway, Conversion Optimization is only our core service that pretty much encompasses everything we stand for as a company.  So yeah, we’re kind of touchy about it.  The heart of this service lies in our creed, “Why drive traffic to a site that doesn’t convert?”  To us, that doesn’t make any sense.  So we created a method to fix that problem, one that turns prospects into customers and traffic into revenue.

Here’s the 411 on the process:

Site Review & Competitive Research
We dig into any available analytic data to discover your website’s current truths and establish baselines.

Targeting Strategy
By assessing different groups of users and their unique needs, we are able to develop probable information gathering click-streams, and direct them to conversion.

Site Architecture
Boom, this is where it gets fun! By properly organizing your websites content in user-friendly and easy-to-navigate fashion, we are able to help increase page-views, decrease bounce-rates, and ultimately lead to more conversions.

Wireframing
By outlining and organizing your content on a per-page level, we are able to highlight and call attention to the most important part of each page.

Copywriting
Often times, your deep knowledge of your product or service becomes a handicap when trying to explain it to new clients. By bringing an outsiders perspective to your copy and writing in a conversational style, we can engage your audience on their level.

Design
Attributes such as color choice, font weight, and stylized content areas all impact the overall user experience, so there is strategic thought put into this phase as well.

Development
Working within your needs, we can develop in a server language of your choice, or, if you prefer, a CMS application that will allow you to make future content changes on your own.

Measurement
At launch we make sure to install the appropriate analytics software to provide a powerful way to track leads, sales and page-by-page site performance. By tracking your site’s web analytics, educated decisions can be made regarding changes to the website that lead to increased conversions over time.

“Wow, there’s a lot of steps to this process!”

There sure are, but many sites are already getting some of these items right, and don’t need all of these issues addressed.  We always do a complete assessment before any recommendation, and more often than not pair-down these steps to fit each client’s situation.  We’ll be happy to tailor it to your needs as well.