Billhighway Website
Project: Conversion Optimization and SEO Strategy
Goals: Renew site architecture and design to simplify overall message and build clear user pathways for two key products. Develop SEO strategy to increase 3rd party traffic and conversion rate.
Strategy: Established clear click-stream and call-to-actions; Revamped site navigation; Designed up-to-date and relevant homepage and secondary pages; Developed SEO strategy based on competitive analysis and thorough keyword research.
Results: Billhighway acquired 58,936 additional site visits, 1.2 additional PageViews, 5.15 additional pages visited and a decrease in bounce rate of 13.27%.
Client Testimonial
"The Hunch Free team was excellent to work with across the board. Their creativity, knowledge and execution was consistently above expectation. They always met every deadline no matter what the challenge and their project management and organization was outstanding. They truly have a great team and it was a pleasure to have the opportunity to work with each of them."-Pamela Okopny, Director of Marketing & Communications
Conversion Optimization, Website Design