Mark Hackel Website Design

Client: Mark Hackel for County Executive

Project: Website Design

Goal: Design and launch an attractive, user-friendly website that would give Sheriff Hackel a professional platform to present his plan for Macomb County.  

Strategy: Develop the website on a content management system that would allow the campaign staff to edit and easily update the site throughout the campaign. Integrate social media widgets and links to allow users to easily share content and spread the campaign’s message through grassroots efforts.

Results: MarkHackel.com went live at the launch of Sheriff Hackel’s campaign. The website has received heavy traffic and has been a living entity that is updated daily by campaign staffers.

GCW Insurance Agency Website Design

Client: GCW Insurance Agency

Project: Website Redesign

Goal: Through a website redesign, give GCW a fresh, current online presence that would lend credibility to their brand and attract customers.

Strategy: Work with the GCW executive staff to establish a new look for the agency that would resonate trust and professionalism. Establish a simplified site architecture that was user-friendly and easy to navigate.

Results: GCWInsuranceAgency.com was launched on-time and on budget, presenting a new polished feel to existing and new GCW customers.

Billhighway Website

Project: Conversion Optimization and SEO Strategy

Goals: Renew site architecture and design to simplify overall message and build clear user pathways for two key products. Develop SEO strategy to increase 3^rd party traffic and conversion rate.

Strategy: Established clear click-stream and call-to-actions; Revamped site navigation; Designed up-to-date and relevant homepage and secondary pages; Developed SEO strategy based on competitive analysis and thorough keyword research.

Results: Billhighway acquired 58,936 additional site visits, 1.2 additional PageViews, 5.15 additional pages visited and a decrease in bounce rate of 13.27%.

Client Testimonial

"The Hunch Free team was excellent to work with across the board. Their creativity, knowledge and execution was consistently above expectation. They always met every deadline no matter what the challenge and their project management and organization was outstanding. They truly have a great team and it was a pleasure to have the opportunity to work with each of them."-Pamela Okopny, Director of Marketing & Communications