HomeFirst Certified Community

Client: HomeFirst™ Certified Community (Manufactured Home Communities in Southeast Michigan)

Project:  Search Engine Optimization Assessment and Ongoing Strategy

Goal: Increase organic traffic and search rankings for HomeFirst

Strategy: Assessed current analytics and derived a keyword list based off of user-generated keywords. Keyword list comparison against HomeFirst’s competitors to develop a final keyword strategy. Implemented SEO best practices – URLs, page titles, H1 tags, etc, which all included our recommended keywords.

Results: An increase of more than 800 visits and 1.01 pages per visit every month, along with a decrease in bounce rate of 3.3 percent. Average user time on the website jumped 52 seconds as well.