Made In Detroit PPC Campaign

Client: Made In Detroit Clothing

Project: Google AdWords Pay-Per-Click Campaign

Business Goal: Increase sales of Made In Detroit clothing by growing traffic and conversions.

Strategy: Structured keyword lists around specific ad groups and ad campaigns to highlight promotions and various types of men’s and women’s clothing. Wrote compelling ad copy for each ad campaign including keywords, call-to-actions and offers.

Results: From November 2008 to November 2009, clicks skyrocketed from 9,089 to 16,299 as click thru rates dropped and conversions doubled, from 221 to 445.